Biography - Deidre Lambert-Bounds

Boards > Deidre Lambert-Bounds

Sphinx Board of Directors
Deidre Lambert-Bounds is the Treasurer of the Sphinx Board of Directors.

Deidre Bounds joined Ignite Social Media in 2010 as Chief Operating Officer and Partner.  She managed the Client Services, Consumer Insights and Analytics, Finance and Talent teams, as well as general agency operations.  In 2016, Deidre was named President and is currently responsible for day to day management, operations and overall leadership of the organization.

Prior to joining Ignite Social Media, Deidre spent 18 years with Ignite’s sister company, Brogan & Partners Convergence Marketing, where her appetite for learning the marketing business lead to her working in nearly every department within the agency. During her time with Brogan & Partners, she served as director of Public Relations, Media Director, as well as the agency very first Digital Director.  Deidre’s leadership and hard work earned her a Partner designation in 1998. In 2006, Deidre was selected by agency founder, Marcie Brogan, to serve as the first Managing Partner in the agency’s succession planning.  In 2009, she was nominated and selected to serve as the company’s permanent Managing Partner.  In this role, she was responsible for managing to the goals and objectives set forth by the Board of Directors including, but not limited to, revenue goals, identifying new income streams and leading the agency’s partner team.

A native Detroiter and life-long supporter of the City, Deidre regularly volunteers on a number of boards and committees. Deidre’s community service work has included Habitat for Humanity of SE Michigan, ArtServe Michigan (now Creative Many Michigan), Nataki Talibah Schoolhouse, Orchard’s Children’s Services, Peggy’s Place and the public relations and marketing committee for Mayor Bing’s transition team.  She served as an executive member of the board for the Detroit Regional Chamber.  An advocate for women and children, Deidre regularly speaks on panels, and is interviewed about her leadership experience and learnings as a women business owner.

Currently, Deidre serves on the executive board for the Sphinx Organization, she’s an advisor to MI Education Trust, and works on the Detroit Regional Chamber’s Mackinac Policy Conference planning committee.  In 2012, she was appointed to the Michigan Women’s Commission by Governor Snyder.  In this role, she serves on a Commission’s Women in Business subcommittee, and previously served on the human trafficking subcommittee. In 2013, Deidre started Daughters of Turresa (in honor of her mother) — a mentoring and empowering group that supports young women.

Deidre resides in Troy, MI with her husband, Bill. She is the mother of two adult children and a grandmother.



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